Every one of the hundreds of websites related to the School of Medicine represents our brand to people around the world.

The experience people have using your website can significantly shape their impressions of your group, the School of Medicine, and Washington University as a whole.

Because your website’s visibility and impact are high, we provide you the tools, training and support to get the job done. Whether you use our self-service web theme or work with a vendor, we’ll help you launch a site that communicates effectively, follows best practices and supports our reputation as a world-class institution.


Using our self-service website theme

Laptop showing screen from a WashU Web Theme site.Developed through a collaboration between WashU Medicine Marketing & Communications and University Marketing & Communications, the WashU Web Theme is fully branded, easy to edit and meets high standards for usability and accessibility. The theme’s robust features give you the flexibility to tell your group’s story your way.

Fun fact: This very website uses the WashU Web Theme.

It takes only minutes to set up your new site, and we take care of hosting, technical and security updates, training and support – all free of charge. Visit WashU Sites to get started.


Working with a vendor

If you plan to hire an agency or freelancer to build your website, please contact us early in the process, and see our vendor guide for help.

WEBSITE RESOURCES

Acronym Guide

Acronym Guide

Decode the many, many lettered abbreviations for the centers, offices, degrees and buildings of WashU Med.

Editorial Style Guide

Editorial Style Guide

Check the official styles for abbreviations, punctuation, citations, titles and more.

Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Media Release/Consent Forms: Photos, Video, Audio & Testimonials

Showing or quoting non-WashU people gives your message perspective. Here’s how to get permission.

Social Media Account Names

Social Media Account Names

Give your social media account a proper name following these guidelines.

Social Media Graphics

Social Media Graphics

Use these profile and banner templates to give your social accounts a professional edge.

Social Media Guide

Social Media Guide

If you get social on behalf of the school, get to know the school’s and the university’s social media policies.

Visual Brand Guide

Visual Brand Guide

Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.