Download Logo Sets

Find School of Medicine and Washington University Physicians logos and usage guidelines.

A strong logo represents its organization clearly and consistently. When the many departments, offices and centers at Washington University all use the official logos, a unified visual identity emerges. As this identity gains recognition, individual labs, departments and centers contribute to and benefit from the reputation of the institution as a whole.

The logo sets below include multiple options for both the School of Medicine and Washington University Physicians. Selections depend on how and where the logo will be used. Please read all guidelines carefully before selecting and using a logo mark.

Standards for using all logos:
Visual brand guidelines (pdf) »

Logos for merch and promo items:
Trademark licensing requirements »

Logos are occasionally updated. Please bookmark this page to ensure you are always using the most up-to-date version.


Use school logo for:

School of Medicine logo sample
  • Research, including clinical trials
  • Education, including materials for or about students and housestaff
  • Communications that have mixed clinical and nonclinical audiences

Digital use only
Approved for websites, newsletters, digital advertising and slideshows
Download School of Medicine digital-only logo (zip) »


Use Physicians logo for:

Physicians logo sample
  • Patients and patient information
  • Communications focused on only the clinical practice / Faculty Practice Plan (FPP)

Digital use only
Approved for websites, newsletters, digital advertising and slideshows
Download Physicians digital-only logo (zip) »


Commercial use of Washington University logos

As a rule, Washington University names, trademarks, symbols, logos or images should not appear on commercial websites and other communications.

For details, see the policy on commercial use of university names and symbols.

ALL LOGO RESOURCES

Acronym Guide

Acronym Guide

Decode the many, many lettered abbreviations for the centers, offices, degrees and buildings of WashU Med.

Brochure Template

Brochure Template

Easily create a WashU branded tri-fold brochure using this six-panel template.

Business Cards & Letterhead

Business Cards & Letterhead

Easily order business cards and letterhead from our preferred vendors.

Diversity & Inclusion: “WE WELCOME” Posters & Graphics

Diversity & Inclusion: “WE WELCOME” Posters & Graphics

Post this sign on your website or in your campus or clinical space to affirm that all are welcome here.

Editorial Style Guide

Editorial Style Guide

Check the official styles for abbreviations, punctuation, citations, titles and more.

Event Poster & Flyer Templates

Event Poster & Flyer Templates

Promote your campus event with flyers or large posters.

Icon Library

Icon Library

WashU icon graphics are available in multiple formats for use on your website, print materials and more.

Visual Brand Guide

Visual Brand Guide

Your group’s story is part of the WashU brand! Use this guide to help build and benefit from our national reputation.