Information for Our Community

Whether you are part of our community or are interested in joining us, we welcome you to Washington University School of Medicine.

close  

Branding Practices

At its core, a brand is a collection of experiences, impressions and perceptions about an organization, product or service. People expect great things from a respected, trusted brand.

As a trusted brand in academic medicine, Washington University School of Medicine strives to deliver on a promise of quality and excellence that meets or exceeds the expectations others have of us.

Communicating our brand

Every brand has a unique personality and brand identity, which can be communicated in many ways. From services provided, to a center’s name and physical design, to letterhead and business cards, customers interact with brands on many levels.

We are a mission-driven, service organization that engages with a great number of people via many different programs, services and events. Because of this, every member of our community – our faculty, staff, students and alumni – contributes to shaping and upholding the school’s brand.

To help you communicate our brand consistently and effectively, Medical Public Affairs provides the following tools and guidelines.

Downloadable brand guides

Logos, branding and templates

Photography and video

Digital properties and projects

For further assistance

The Integrated Marketing & Branding team within Medical Public Affairs provides assistance with external communications, marketing and brand strategy and a wide array of projects, including development of websites, social media initiatives and other digital communications.

To request assistance from Integrated Marketing & Branding please contact the Office of Medical Public Affairs at 314-286-0100 or complete the assistance request form.

Submit a request